If you’re a coffee enthusiast, chances are you’ve heard of Kicking Horse Coffee—the organic, fair-trade Canadian brand known for its bold, flavorful beans. Whether you’re just starting your coffee journey or you’ve been a connoisseur for years, this brand is one you’ll want to keep an eye (and a taste bud) on. So, grab your favorite mug and let’s take a deep dive into why Kicking Horse Coffee is a popular choice for whole-bean lovers and what makes it stand out.

The Story Behind Kicking Horse Coffee

Kicking Horse Coffee hails from the Canadian Rocky Mountains, and it’s safe to say that the brand’s origins are as robust as the beans they roast. The company was founded in 1996 in Invermere, British Columbia, with the mission to provide high-quality coffee that’s also ethically sourced. From the get-go, Kicking Horse has been committed to organic farming and fair-trade principles, ensuring that everyone involved in the production of their coffee—from the farmers to the coffee drinkers—benefits.
But more than just good ethics, Kicking Horse Coffee has mastered the art of roasting bold, flavorful coffee. Their tagline “Wake Up and Kick Ass” says it all: their coffee is meant to energize you and give you that extra push you need to take on the day.

What Sets Kicking Horse Apart?

1. Organic and Fair Trade
One of the most compelling reasons to choose Kicking Horse Coffee is its commitment to both organic and fair-trade practices. Every bag of their beans is certified organic, meaning no synthetic pesticides, herbicides, or GMOs are used during production. And, because the beans are fair-trade certified, you can sip confidently knowing that the farmers who grew your coffee are paid fairly and work in safe conditions. If sustainability and ethical sourcing are important to you, Kicking Horse has you covered.
2. Roast Variety for Every Palate
Another key factor that sets Kicking Horse Coffee apart is the variety of roast options they offer. Whether you’re a fan of light roasts, dark roasts, or something in between, they have a roast profile for you. Their most popular blends include:
Kick Ass: A bold, dark roast that lives up to its name with a rich and smoky flavor profile.
Three Sisters: A medium roast with a smooth, well-balanced taste.
Smart Ass: A light roast with bright acidity and fruity notes for those who prefer a milder cup of joe.
Each roast offers a different experience, but what they all have in common is depth and quality. These are not beans you’ll want to rush through—they’re meant to be savored.
3. Whole Bean Goodness
For those who prefer to grind their own beans, Kicking Horse Coffee delivers the goods. Whole bean coffee gives you the freshest cup possible, and Kicking Horse beans are packed with flavor and aroma, waiting for you to release them with every grind. Whole beans also give you control over your grind size, whether you’re using a French press, drip machine, or espresso maker.
If you’ve never ground your coffee at home, it’s a game-changer. The difference in flavor between pre-ground coffee and freshly ground whole beans is noticeable—and with Kicking Horse, the flavor is worth the extra effort.

How to Brew Kicking Horse Coffee

While Kicking Horse beans can be used in virtually any brewing method, they particularly shine when brewed using methods that highlight their boldness, like French press or espresso. The slower extraction of a French press brings out the deep, complex flavors that their darker roasts are known for, while espresso amplifies the rich, smoky notes of their more robust beans.
For those who prefer drip coffee makers, Kicking Horse Coffee is also a great option, offering a consistently good cup that’s smoother than many mass-market beans.

Who Is Kicking Horse Coffee For?

Simply put, Kicking Horse Coffee is for anyone who loves a good cup of coffee but cares about where their beans come from. It’s the perfect choice for environmentally conscious coffee drinkers who don’t want to sacrifice taste for ethics. Whether you’re a morning coffee drinker who needs a bold cup to start your day or a more casual sipper who enjoys a weekend brew, Kicking Horse has something for you.

Why You Should Try It

If you haven’t tried Kicking Horse Coffee yet, now’s the time. It’s more than just a coffee brand—it’s a movement toward better coffee practices, healthier ecosystems, and a more enjoyable coffee-drinking experience. The quality of the beans, combined with the company’s dedication to sustainability, makes this a coffee brand that’s worth your time—and your money.
Next time you’re browsing Amazon for your next coffee purchase, consider giving Kicking Horse a try. Whether you go for the dark, smoky Kick Ass roast or the bright and lively Smart Ass, you’re in for a treat. With Kicking Horse Coffee, you can brew confidently, knowing you’re drinking some of the best coffee around.
So, what are you waiting for? Wake up, kick ass, and enjoy every sip!